If you think about it, the real problem here is : How can you, on the one hand believe you care about animals, while sitting down to eat them. The meat industry is well aware that most of us want to get around this contradiction by knowing as little as possible about how the meat reaches our plate. This is why you see so many claims, and friendly sounding words on their products and in their adverts. They know many of us will pay more if they can convince us that their product is “healthier” for us and was raised “ethically” or whatever.

They want us to buy into the idea of “ethical” or “happy” animal products.

So is any of this really an advance for the animals? While it may mean some slight improvement in their short lives, mostly this is pure spin. They're saying what they think you want or need to hear. This is a marketing ploy by producers to allow people to distance themselves even further from the sources of their meat with a layer of “feel-good” sound-bites. It is great news for the producers who can charge even more for their products, and great news for those who profess to care about animals but still have no problem eating them.

OK. Maybe there is more space to run around in, maybe feed has been improved, maybe already short lives will last a few days or weeks longer, but the end result is always the same. The slaughterhouse.

What is happy or ethical about that?
Aberdeen Animal Rights
Aberdeen Animal Rights
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So, the next time you are shopping,
take a good look behind the labels.

Does that look happy to you?

If not